|
Chapter
5
Possible
Follow-ups
It is
good practice to provide a mechanism to encourage direct feedback
on the report from key target audiences, to handle enquiries,
and to evaluate the effectiveness of the report. The feedback
can facilitate review for improvement in the next reporting
exercise.
1.Invite
Feedback
There
are many ways to invite feedback, including:
- insert
a reply card along with the published report that invites
the audience to respond to similar questions;
- provide
a contact name and address in the report to encourage feedback
from the audience in writing or by phone; and
- hold
formal or informal meetings with interested audience groups
or on a one-to-one basis for feedback.
Attached
below are some examples of reply cards for reference.
Sample from Environment Agency for England and Wales: "Annual
Environmental Report 1997/98 "
Sample
from CLP Holdings, Hong Kong: "Environmental, Health
and Safety Review 1997 "
2.Evaluate
Effectiveness of the Report
To improve
the quality of subsequent issues of the report, it is important
to evaluate its effectiveness after each publication.
Evaluation
could include:
- feedback
and concerns received from audiences;
- review
report style and content to suit changing conditions including
audience expectations
- and
organizational policy, programmes and operations; and
- assess
extent to which the objectives of reporting are being met.
|
|